Co-founder. Freelancer. Writer. Creative. Content Marketing. Corporate Communications.

I have moved from not just freelance work, but a licensed Co-founder of a boutique content marketing micro-agency. Currently specialising in marketing communications with a strong focus on content creation and marketing – from web copy to social strategy, right through to producing corporate marketing videos.

My skill set is a varied one thanks to a pragmatic background in banking and financial consulting. I spent five years working in the apparel trade as a designer and marketer, as well as within sales and admin within the manufacturing and textile importing division. I am also an ex-influencer and blogger back in South Africa. I am currently relaunching my lifestyle and travel website, which will feature female-focused content on life, style, and travel.

My BComm (Marketing Management) and CFP base combined with digital marketing and DTP qualifications and experience have been a robust foundation on which to build a wealth of experience, working across multiple industries, and on a myriad of different on projects.
I have worked with premium brands such as Marriott, Hilton, Oberoi, Emirates REIT, The Residential REIT, the Foiler flying yacht, Al Naboodah and more. I have worked on a portfolio of some of Dubai’s most prominent names in hospitality, finance, engineering, marine and architecture, ensuring consistent messaging across the respective brands’ various platforms.